If the use of voice search has been a common occurrence for those who travel by car, looking for the nearest restaurant; Or for those who get stuck with their hands full of flour while baking a cake, and looking for further instructions in the recipe – today voice search becomes more and more meaningful and widely used for different purposes by different people and at different times. So, that its impact on SEO becomes quite significant.
Who uses voice technology on mobile?
By 2014, 55% of youth and 41% of adults had already used voice technology every day. Adults used voice technology mainly to avoid typing on mobile, which was considered difficult by many adults, while among teenagers it was found that many used the technology to get help with homework – in a way that was perceived as the most efficient to enable them to be done with homework as soon as possible, and get back to what Really matters… In this way, the youth actually made use of voice technology as an organic search.
These data from 2014 are from pre-mobile personal assistants. And the more use of personal assistants, the greater the use and operation of voice commands.
Why using voice search?
The main reasons people use voice search are almost all related to an improved user experience. People use voice search because it’s faster, simpler, and user-friendly:
Voice Search simplifies work for those people who struggle to type on small devices. In addition, Google’s voice recognition technology now has 95% accuracy.
And if that’s not enough, the rate of speech per minute is three times the typing rate per minute, so search speed is vastly superior to search by typing.
So, taking into account the growing use of voice search, there is no doubt that the time has come to wake up and prioritize the SEO tasks so that voice search will get a place of honor.