Marketing and wandering in social media are closely related. How so? Social media is often a platform for discovering new content; from current news to finding new fashions in clothing, horticulture or software, or any other matter in the realm of any surfer’s interest. In this way, the social media can build links that are useful to SEO. Search orientations and social connections may also affect the relevance of certain search results, whether on social media or the mainstream search engines.
Social media is changing all the time; new platforms are emerging, and old ones are continuing to evolve. And with these changes there are constantly new things to learn, especially about how to use social media to help you maximize your business marketing. There is one feature that is most desirable when it comes to using social media – attention.
The main idea was and remains – to make someone stop, look and respond. And because everyone already knows this secret, social media has become a particularly noisy place; and to make someone see exactly what you have to offer in all this noise – does not mean being more rattle, but being smart. Here are 5 smart and easy to use tools that you can use to make surfers of social media – stop, look, and respond.
Canva is a wonderful tool to use, even if you have no idea in design. It can easily create advertisements, graphs, brochures, etc. And you can easily share it on Facebook and Twitter.
With SlideShare, you can upload presentations and share them with your audience. Simply click the button, and distribute your presentations on Facebook, Twitter and LinkedIn.
This tool allows you to take your presentation a step further, and add to it some voice recording. You can also easily embed these presentations on most websites, including those using WordPress, Blogger Weebly, and more.
Video has become the Holy Grail for social media marketing. To use PowToon, you do not have to be a wizard to create a nice video that will do the trick. This platform offers several templates to choose from, to which you can customize your business brand. Once you’ve created your video, you can use it to promote your business in just about every social network.
One of the things we want to do in marketing on social networks is to get people to stop and respond; In other words, to find a tool that will stimulate the involvement of surfers. Playbuzz lets you put together a series of questions for your target audience. After the respondents answer their questions, they will get the final result calculated for them, or find a funny fact about themselves (for example, which Hollywood actress is best suited to be your spouse). This is a simple and amusing way to make it interesting. In addition, by sharing the result in the surfer’s private account, it also causes his friends to be exposed to your business.
So if once a lack of technological knowledge was a good excuse for not using social media, then the tools offered here leave you without excuses. So after you’ve determined the format of the content you’ll use; whether it is pictures, videos, quizzes, presentations or audio – now all that is left for you to do, is to choose the appropriate tool, and start working.