Improving conversion rates is the art of increasing the amount of conversions on your site without increasing traffic to your site.
What is conversion?
A conversion is a specific action that we want the surfer to perform on our site or landing page, for example: purchasing, filling out a contact form, registering to a site, downloading a file, joining a mailing list, dialing a phone number and more.
What do we offer?
We offer CRO services to improve your site performance by building an optimization strategy for your conversion goals, and performing A / B tests to test messages and a different structure for landing pages.
How do we do it?
1. Research and analysis
Conversion improvement activity is not based on guesswork but on statistical information. Initially, the team of experts in Zazim BaReshet will analyze the target audience, its needs and behavior. We will also perform the user flow analysis for the site, and identify weaknesses in the conversion funnel.
2. Building Optimization Strategy
Once we’ve defined the goals you want to reach and know your target audience, we build the strategy and design the actions we’ll take to generate more conversions on your site and increase your profitability.
3. Performing A / B tests
At this stage, we begin implementing the site strategy by designing, programming and writing content for different variations of the landing pages, which are tested against each other with advanced analytic tools for identifying the elements that produce better results and their assimilation into the site.