Facebook announced the launch of the Creative Hub platform for all Facebook advertisers. The platform was officially launched in June 2016, but has so far been available to only 30 media and creative agencies, but is now available to everyone.
What is Creative Hub?
According to Facebook, the platform was developed following a need from the community of advertisers to enable them to experiment with Facebook content before publishing it on the business page, and share ideas with customers and team members.
So what does the tool really allow us to do?
The platform allows you to create ads in a dummy environment, and send a link to a customer where they can see the ads on their computer and smartphone, just as it will really be presented.
For inspiration
The tool includes an ad gallery for inspiration. In the gallery you can find examples of real ads of brands on Facebook and Instagram in different formats. Learn about their strategy and get inspired.
Team work
The tool allows you to create Mockups of all available ad types on Facebook to see how the creative works in any format, save it and get back to work on it later, and also share ideas with the team members or customers.
*Source – Facebook