Consider the possibility of diving into a tangible and dynamic experience, an experience that allows you to be somewhere, without really being there. Experience the sights as if you are already there, and control the time you spend in it. That is more or less what 360 degrees video is all about. More or less … and now let’s expand a bit.
What is 360 degree photography?
360 degree photographs take their place as a preferred, fresh and innovative format in the digital arena. For more than a year, Facebook has been supporting images and video in 360 degrees and YouTube has recently begun to support virtual reality glasses, allowing users to view places and events from a new and special angle, allowing the user to experience from different perspectives.
You can watch a 360 degrees video from your computer, smartphone, or VR glasses, and move around the point of capture in either direction by moving the device or navigating with your computer mouse.
Combining 360 degree photos on Facebook, YouTube and websites – creates a rich and enjoyable experience for the user, through which he can really feel the place, creating anticipation and enthusiasm.
Who is 360 degrees suitable for?
360 degree photographs are an excellent format for marketing tourist sites, real estate projects, restaurants, museums and visitor centers, halls and garden events, parks and heritage and nature sites.
Using 360 degree video for the business also increases the credibility of the business in the eyes of the customers; Because 360 degrees cannot hide anything. Corners that do not look good in the hotel? Untrimmed areas in the events garden? Or a wall that requires renovation of the apartment for sale? All of these will appear clearly in peripheral photographs – the truth is obvious. That’s what it is! We are not hiding anything!
Presenting the place as it is, increases the trust of the surfer in the business, and creates a clear coordination of expectations; He already knows what he’s going to get. In addition, the preparation of the business for the filming will lead to correcting defects, thus encouraging it to improve the quality of the place for the benefit of its customers.
Using this format on the Internet websites and in social platforms will surely add a few credit points to the business in the eyes of your customers.
What does it take and how complicated it is to create a 360 degree video?
It is a spectacular, fun and unique visual format that is just beginning to seep into the digital world. And its creation? Accessible to all! If in the past in order to produce 360-degree photographs required specialized companies who devote considerable time to image processing; today, the new technology enables to provide the finished products within 48 hours (!) and to provide videos in a relatively short period of time.
The state-of-the-art equipment for 360-degree photography and advanced editing options – makes it possible to create everything from individual photos to breathtaking virtual tours.
Why invest now in 360-degree photography for your business?
360 degrees have been in the air for several years, but lately, it becomes much more accessible to the general public, it is more immediate, and the user gets used to it being on the net.
In the past, 360-degree tours required special and expensive sites that only few could afford, and few others knew how to use. In fact, it was necessary to have above-average technological knowledge to watch these videos; and in addition to all the problems mentioned, the products were not supported by Facebook and YouTube.
Opening the option to view 360-degree photos on social networks and the ability to easily embed them on the site – allows you, the business owner, to receive the products of 360 degrees photography and publish them yourself at your discretion; This gives you the freedom of marketing and the ability to update the surfers in photos, videos, and 360-degree tours – at any stage you choose to do so.
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